Objective

• Primary: Re-activate lapsed customers before they go cold
• Secondary: Clean list of unresponsive profiles (sunset)

Entry conditions

• Trigger: Placed Order (then time-gated)
• Filters: Placed order 0 times in last 6–12 months (set per your buying cycle)
• Exclusions: Purchased recently
• Exit conditions: Places order at any point
• Frequency cap: 1x per cycle

Audience & segmentation

• Target: Past customers gone quiet
• Personalization: Last purchased item/category

Flow structure

Full Flow

Trigger Settings

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