Objective

Primary: Convert new subscriber to first purchase
Secondary: Set brand tone/expectations, collect preferences (size, category interest)

Entry conditions

Trigger: Newsletter signup
Filters: Subscribed to email marketing
Exclusions: Already placed an order
Exit conditions: Places an order; unsubscribes
Frequency cap: 1 email per 24 hrs max

Audience & segmentation

Target: New subscribers, zero orders
Personalization: First name, signup source (popup vs footer)

Flow structure

[ ] Welcome Series Full Flow.

Welcome series fill flow.jpg

Email 1 - Build

WS Email 1.jpg

Email 1 — Timing: Instant | Goal: Welcome + set expectation | Subject: "Get Ready for an Exciting Journey!" | Headline: "You're in!" | Offer: Welcome discount code (15% off) | CTA: "Grab the E-Book" | Split after: Placed order? Yes→exit

Email -2 Build