Overview
- Goal: Track and attribute traffic, events and conversion across google ads and meta ads for the 8knotclothing e-book launch campaign.
- Owner: Shaheen sha.S
- Last updated: 18/07/2026
Events & conversions
- Meta Dataset “8knotclothingstor” ( ID - 2126262504992836 ) all key website key events are active and reciving data via Pixel + Conversion API.

- Dataset now showing live ad spend ( RS. 421 ) with all events actively receiving data.
- Updated - 24 July 2026.

Pixels / tags
- GA4 stream “8knotclothing Website” ( ID - 15220666918 ) Confirmed receiving traffic . Google Ads “ Purchase” conversion action set as primary and Active.


- Purchase Conversion now recording real results - 9 Conversions , RS. 441 total value.
- Confirming Google Ads conversion tracking is work properly.

UTMs & naming conventions