Objective

• Primary: Reinforce good decision, build loyalty
• Secondary: Generate review/UGC

Entry conditions

• Trigger: Placed Order
• Filters: Placed Order ≥1 (all-time) → routes to Email 1A; else → Email 1B
• Exclusions: None
• Exit conditions: N/A (short flow, runs to completion)
• Frequency cap: N/A

Audience & segmentation

• Target: All customers, split by first-time vs repeat
• Personalization: First name, order items

Flow structure

Trigger Settings

Email 1 A New Customer Build

• Email 1A (first-time buyer) — Timing: Instant | Goal: Welcome as customer | Subject: "Thank you — welcome to the family" | Offer: Warm welcome + brand introduction | CTA: Follow Us