Overview

• Purpose:

     Document every platform and integration used to
     build and run 8knotclothing as a real, functioning
     e-commerce operation
  

• Owner: Shaheensha

• Last updated: 15.07.2026

Tools & platforms

• Shopify — store platform + Digital Downloads app (for selling the e-book as a digital product)
• Razorpay — payment gateway (Cards, UPI, NetBanking, Wallets); Cash on Delivery disabled since it's a digital product with no physical delivery
• Google Analytics 4 — website/behavior tracking
• Google Ads — Search campaigns (Shopping/Performance Max excluded — see note below)
• Google Merchant Center — product feed management
• Meta Business Manager — Pixel + Conversions API for Facebook/Instagram tracking
• Klaviyo — email marketing (Welcome, Abandoned Checkout, Post-Purchase flows)
• Notion + Google Sites — portfolio documentation

Integrations

• Shopify ↔ Razorpay — native payment processing
• Shopify ↔ Google & YouTube app — connects GA4, Google Ads, and Merchant Center in one integration
• Shopify ↔ Facebook & Instagram by Meta — connects Pixel, Conversions API, and product catalog
• Shopify ↔ Klaviyo — customer/order data sync + onsite tracking via app embed

Notes / decisions