Quick summary

• Brand / project: 8knotclothing — "The Colour & Style System”
• Goal: Land an E-commerce Performance Marketing role in Dubai
• Audience: Men seeking personalized style guidance based on skin tone and body type.
• Timeline: – July 2026 (live).

Problem / opportunity

• Career switcher with 8 certifications but no hands-on e-commerce execution experience — needed a real, live project to demonstrate practical skill, not just theory.

Objectives

• Build and launch a fully functional Shopify store end-to-end.
• Set up complete tracking stack (GA4, Google Ads, Meta Pixel, Merchant Center, Klaviyo).
• Generate real campaign data to analyze and present in interviews.

Scope

In scope

• Store build, digital product creation, payment gateway, tracking integrations, small-budget test campaigns.

Out of scope

• Physical products, women's product line (paused for future), large ad spend.

Milestones

1. Certifications completed.
2. E-book built and published.
3. Full tracking stack connected.