Objective

• Primary: Deepen loyalty with a personal, purchase-anniversary touchpoint
• Secondary: Drive a repeat purchase around the offer

Entry conditions

• Trigger: Placed Order (anchors to customer's order date)
• Re-entry: Allowed after 365 days
• Exclusions: None
• Exit conditions: Placed order after entering flow (checked twice — after Email 1 and after Email 2)
• Frequency cap: Effectively 1x per year per profile, via re-entry timing

Audience & segmentation

• Target: All customers with a Placed Order event (no purchase-count restriction)
• Personalization: First name, gift/offer value

Flow structure

Full Flow

Trigger Settings

Email 1 Build