Summary

• Campaign:

Google Search + Meta (Facebook/Instagram) — combined launch

• Dates: 17 July 2026.
• Objective :

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Generate real, first-party conversion data from actual ad spend to demonstrate live campaign management skills — not to maximize sales volume

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KPIs

• Spend: ₹820 total ( ₹399.65 Google Search + ₹421.11 Meta )

Impressions / Clicks / CTR / CPC / Leads-Purchases / CPA / ROAS → leave blank, fill in once campaigns run

• Impressions: Google -365 / Meta - 2,994.
• Clicks: Google - 4 / Meta 54 ( Link Clicks 49 )
• CTR: Google 1.10% / Meta 1.80%
• CPC: Meta ₹7.80
• Leads / Purchases: 13 total confirmed orders ( via Shopify ) / Google -9 / Instagram - 2 / Direct- 1/ Organic Search - 1.
• CPA: ₹820 / 13 orders = ₹63 per order
• ROAS: ₹637 revenue / ₹820 spend = 0.78 ( below 1 — expected and fine explain why below )

• Shopify Analytics summary — ₹637 total sales, 13 orders, 4.71% conversion rate, ₹42.67 average order value.

• Session and conversion funnel — 276 sessions → 33 added to cart → 31 reached checkout → 13 completed (4.71% conversion rate)