Objective

Primary: Recover near-complete purchase (highest-intent flow)
Secondary: Remove last-mile friction

Entry conditions

Trigger: Checkout Started
Filters: Placed order 0 times since starting flow
Exclusions: Completed order
Exit conditions: Places order
Frequency cap: 1x per 30 days

Audience & segmentation

Target: Started checkout, didn't complete
Personalization: Checkout items, payment step reached

Flow structure

ACO full flow.jpg

Trigger + Filters

ACO Trigger & filter Settings.jpg

Email 1 Build

ACO Email 1.jpg

Email 1 — Timing: 30 min | Goal: Remove friction fast | Subject: "Almost done — complete your order" | Offer: Reminder + reassurance copy | CTA: Finish Checkout | Split: Placed order? Yes→exit

Email 1 inbox proof