Objective

• Primary: Recover cart, drive to checkout
• Secondary: Answer objections (shipping, returns)

Entry conditions

• Trigger: Added to Cart
• Filters: Placed order & started checkout 0 times since starting flow, not in flow last 30 days
• Exclusions: Completed checkout
• Exit conditions: Places order
• Frequency cap: 1x per 30 days

Audience & segmentation

• Target: Added to cart, no checkout start
• Personalization: None (static content); future iteration could add dynamic cart contents

Flow structure

Trigger + Filter settings

Email 1 Build

• Email 1 — Timing: 30 min | Goal: Remind what's in cart | Subject: "You left something behind" | Offer: Cart contents + social proof | CTA: Complete your order | Split: Placed order? Yes→exit