Objective

Primary: Bring browser back to view/buy the product
Secondary: Reinforce brand credibility

Entry conditions

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Trigger: Viewed Product
Filters: Placed order 0 times & not in flow in last 30 days
Exclusions: Already purchased
Exit conditions: Places order
Frequency cap: 1x per 30 days for this flow

Audience & segmentation

Target: Viewed a product, didn't add to cart
Personalization: Product viewed, category

Flow structure

AB full flow.jpg

Email 1 Build

AB email 1.jpg

Email 1 — Timing: 3 hours | Goal: Remind + build credibility | Subject: "Still thinking about it?" | Offer: Product viewed + social proof (reviews/UGC) | CTA: View product | Split: Placed order? Yes→exit

Email 1 test inbox proof